The Role of Women in Global Politics Essay Example | Topics and Well Written Essays - 5000 words

The Role of Women in Global Politics - Essay Example There are many agencies which would promote equality in politics including IDEA or the International Institute for Democracy and Electoral Assistance, the United Nations, and the National Democratic Institute for International Affairs. This is an exploration of women's political participation in the world today. Along with that will be an exploration of individual regions in regard to women's political participation and strategies and recommendations including quotas toward engaging women in the political processes worldwide. According to the United Nations, the first country to grant women the right to vote was New Zealand in 1893. The UN continues to state that only twenty-eight women worldwide have been elected as heads of state or government in this century. Women currently would only hold 11.7 percent of the seats in the world's parliaments. The first and currently only equally distributed male and female diplomatic cabinet belonged to Sweden in 1995. The United Nations is not immune to the distortions of men and women within its ranks having only seven women serving amidst a total of 185 of the highest-ranking diplomats. Between the years 1987 and 1996, the percentage of female cabinet ministers worldwide rose from 3.4 to 6.8 percent. Women have been facing many obstacles to their participation in ... This figure has increased over the year, but it has only increased a very minimal percent so even now, women in politics still remains distant. In order to manage increasing the level of female representation and participation in decision-making, the various governing and decision-making bodies require well-developed strategies and information on which measures have worked successfully in different countries with different political systems. IDEA remains committed to the provision of comparative information on how to advance gender and democratic issues in general, and how then to promote participation and representation of women in political life specifically. In a performance, 27 women had won political seats in the second legislative chamber known as the DPD. These 27 women would constitute more than one fifth of total membership of what media outlets have termed the "senate". The fact that more than twenty percent of the DPD seats were won by women was unexpected as a whole under the consideration that Indonesia's first democratic elections are so very recent, having occurred in 1999. A slight percentage, only nine percent, of women had captured seats in the House of Representatives. Factors affecting this would include that the electoral system used for the DPD is known to be disadvantageous for women candidates. The Pakistani political system of reservations for women would be 17 percent of seats in the national and provincial assemblies and 30 percent of seats in district and council assemblies. Dr. Reyes noted that it would be especially important to provide support and training for women in Pakistan who would be elected for these reserved seats. "Ms. Norden explained how in Sweden the system

The Quiet American by Graham Greene Essay Example for Free

The Quiet American by Graham Greene Essay The Quiet American, is more than a political statement about whether or not America or any other country for that matter should become involved in the affairs of another country; Greene makes the question human and personal. The novel can be read as a political and moral reflection on the opening stages of the United States’ involvement in Southeast Asia. Therefore, Greene’s novel becomes a commentary on the pointlessness of the United States’ later investment of men and material in a political action that could only end, as it did for the French, in defeat. The Quiet American is considered one of Graham Greene’s major achievements. The story is told with excellent characterization and sophisticated irony. The plot bears a resemblance to that of a mystery story. A crime has been committed. Who is the murderer? As in most mystery stories, as much needs to be learned about the victim as about the villain. Yet what is learned takes on political, moral, and religious significance. The story ends in mystery as well. Who exactly killed Pyle is not revealed, but the burden of the crime, like the burden of telling the story, is Fowler’s. The large-scale political thesis of the novel is that American interference in the internal affairs of another country can only result in suffering, death, and defeat, and is not morally justifiable because of abstract idealism. This is not the only meaning of consequence in the novel, and given the course of later events, its importance may be blown out of proportion. The lesson, however, is clearly explained by a French aviator with â€Å"orders to shoot anything in sight. Captain Trouin confides to Fowler that he detests napalm bombing: â€Å"We all get involved in a moment of emotion, and then we cannot get out,† he explains. Trouin understands that the French cannot win the war in Indochina: â€Å"But we are professionals; we have to go on fighting till the politicians tell us to stop,† he says with bitter resignation. â€Å"Probably they will get together and agree to the same peace that we could have had at the beginning, making nonsense of all these years. Greene’s political objective is clearly to make a mockery the notion of a â€Å"Third Force† in Asian politics, countering the threat of Communism and replacing the rationale of colonialism as an explanation for Western involvement. Because of Greene’s apparent anti-American bias, the novel was not popular in the United States. It is no wonder then that Greene’s warning about Vietnam was not taken seriously, even though later events tended to validate the wisdom f his political analysis. Thus Graham Greene summarizes the lesson of Vietnam fully ten years before the American government expanded its military commitm ent to fill the vacuum left by the defeated French. The Quiet American is a shocking novel of political prophecy. Its mystery story characteristics perhaps better define its interest to the average reader, as Greene’s unreliable narrator gradually provides the details leading up to Pyle’s death. The dramatic focus concerns the conflict between Fowler and Pyle over love and the politics of war, the contest between Fowler and Vigot, who knows that Fowler was responsible for Pyle’s death but cannot prove it, and, finally, Fowler’s internal conflict, his beliefs of noninvolvement transformed by circumstances and emotion to a position of murderous intervention. â€Å"Sooner or later,† the Communist Heng tells Fowler, â€Å"one has to take sides if one is to remain human. Perhaps Fowler finally â€Å"takes sides† because he understands how dangerous Pyle’s blind idealism can be, but his motives are not entirely clear because of his dependence on Phuong. Fowler does not idolize her, as does the more romantic Pyle, who sincerely cares for Phuong but is absolutely unfeeling about the rest of the native population. Pyle believes in the political theory of York Harding (a name that links a less-than-stunning American president with a patriotic war he ro) and the need for a â€Å"Third Force† (American intervention) in Vietnam. Yet Pyle’s naiveness is not entirely consistent with his intelligence, his training, and his Harvard degree. He is hopelessly innocent. In one of his strongest metaphors, Greene likens innocence to â€Å"a dumb leper who has lost his bell, wandering the world, meaning no harm,† but obviously bearing contamination and corruption with him. Fowler is a fascinating character and narrator because he simultaneously reveals and conceals so much about himself and his involvement in the story. On the one hand, he is openly contemptuous of Pyle. Like other Americans, Pyle is so obsessed with his mission to save the world that he does not register the reality around him. It is ridiculous for him to think that Phuong is an innocent he must rescue. She has stayed with Fowler because he offers her security. She leaves Fowler for Pyle because he offers her even more wealth and protection. Pyle is shocked because Fowler says he is merely using Phuong for his own pleasure and because of his need to have a woman beside him to stave off loneliness. It never occurs to Pyle that Phuong has acted just as selfishly or that Pyle imself is using people. On the other hand, Fowler is not entirely honest with himself. He claims to be disengaged, not only from politics but also from the sentiments of love Pyle professes. Yet Fowler’s passionate rejection of Pyle’s worldview and his defense of the Vietnamese, who he believes should be allowed to work out their own destiny, free of the French, the Americans, and any other intruding power, surely reveal anything but dishonesty. In this respect, Pyle is right to see good in a man who claims to be without sense of right and wrong. In fact, Pyle loses his life because of Fowler’s moral outrage. Fowler is so appalled by the bombing atrocity at the cafe that he determines to put a stop to Pyle’s activities. Fowler’s passion is hardly consistent with his habit of staying reserved. Actually, he cares deeply about Phuong and about the Vietnamese. He believes in self-determination, which ironically is the ideology that Americans claim to support. Americans think they are supporting freedom by allying themselves with the anticommunists. Thus, there are multiple ironies in The Quiet American. Fowler says he is a pessimist, but he acts like a wounded idealist. Pyle says he is an idealist, but his involvement with anticommunist thugs places him in disparaging and brutal situations. Phuong looks like a delicate, easily manipulated, and passive victim, and yet like many other Vietnamese she is a survivor who plays one side against the other and changes according to the current political issues. Fowler declares to Vigot that he is not guilty, then retells the story of his involvement with Fowler to clear his name, yet concludes by realizing that he is guilty. The novel’s title is also ironic. In one sense, Pyle is quiet—even unassuming. He patiently questions Fowler about his tie to Phuong and even declares his love for her to Fowler before he marries her. Pyle is the opposite of loud, vulgar Americans such as his boss Joe, or the noisy American journalist Granger. In another sense, however, Pyle is anything but quiet. He stirs up Saigon with explosions and he turns Fowler’s life into turmoil. An even greater irony is that for all their differences, Fowler and Pyle are alike in their moral earnestness. Fowler is the sophisticated European who has learned not to wear his heart on his sleeve. He denies any form of selfless behavior. Pyle is the naive American who is openhearted and believes he acts for the good of others. Yet both men cause great damage because they care about others. They are caught up in the evil that Fowler thinks he can avoid and that Pyle thinks he can remove. The political and moral divide between Fowler and Pyle is not as great as Fowler has supposed. His narrative ironically binds him to Pyle—a fate Fowler has consistently tried to avoid. The novel dramatizes Fowler’s fate in the scene where he refuses to call Pyle by his first name. He also refuses to let Pyle call him Tom and insists on being called Thomas. No formalities can really separate the two men however. Fowler’s own narrative shows them to strongly connected. The Quiet American is concerned with the effect the superpowers have when they intervene in the politics of the developing nations, in this case, Vietnam during the last days of French colonial rule. Greene himself is in an interesting position in that England, once a major colonial power, has increasingly surrendered that position to the United States since World War II. This weakened position makes Greene, like Fowler, something of an observer of the more active Americans. Fowler observes the covert actions of Pyle and finds them wrong. He thinks Americans are politically naive, dangerously idealistic, and too willing to hurt other people if they get in the way of their political goals. Greene has been accused of being anti-American but the novel and Fowlers judgment of Pyle were obviously very relevant. The novel was especially popular during the war in Vietnam, when many Americans came to share Fowlers opinions. Although the war and the controversies surrounding it still plague the memories of many Americans, the war and the novel itself are not quite so topical as they were in the 1960s and early 1970s. Still it might be worth stressing that the novel was written well before America became deeply involved in Vietnam. In fact, America is now involved as a â€Å"Third Force† in Iraq, where the political concerns of the novel are still quite applicable.

The Beatles :: Essay on The Beatles

The The English ROCK MUSIC group The Beatles gave the 1960s its characteristic musical flavor and had a profound influence on the course of popular music, equaled by few performers. The guitarists John Winston Lennon, b. Oct. 9, 1940; James Paul McCartney, b. June 18, 1942; and George Harrison, b. Feb. 25, 1943; and the drummer Ringo Starr, b. Richard Starkey, July 7, 1940, were all born and raised in Liverpool. Lennon and McCartney had played together in a group called The Quarrymen. With Harrison, they formed their own group, The Silver Beatles, in 1959, and Starr joined them in 1962. As The Beatles, they developed a local following in Liverpool clubs, and their first recordings, "Love Me Do" (1962) and "Please Please Me" (1963), quickly made them Britain's top rock group. Their early music was influenced by the American rock singers Chuck BERRY and Elvis PRESLEY, but they infused a hackneyed musical form with freshness, vitality, and wit. The release of "I Want to Hold Your Hand" in 1964 marked the beginning of the phenomenon known as "Beatlemania" in the United States. The Beatles' first U.S. tour aroused a universal mob adulation. Their concerts were scenes of mass worship, and their records sold in the millions. Their first film, the innovative A Hard Day's Night (1964), was received enthusiastically by a wide audience that included many who had never before listened to rock music. Composing their own material (Lennon and McCartney were the major creative forces), The Beatles established the precedent for other rock groups to play their own music. Experimenting with new musical forms, they produced an extraordinary variety of songs: the childishly simple "Yellow Submarine"; the bitter social commentary of "Eleanor Rigby"; parodies of earlier pop styles; new electronic sounds; and compositions that were scored for cellos, violins, trumpets, and sitars, as well as for conventional guitars and drums. Some enthusiasts cite the albums Rubber Soul (1965) and Revolver (1966) as the apex of Beatle art, although Sergeant Pepper's Lonely Hearts Club Band (1967), perhaps the first rock album designed thematically as a single musical entity, is more generally considered their triumph. The group disbanded in 1970, after the release of their final album, Let It Be, and during the 1970s pursued individual careers. On Dec. 8, 1980, John Lennon was fatally shot outside his Manhattan apartment by Mark Chapman, a 25-year-old former mental patient who, earlier that same day, had asked Lennon for his autograph. Lennon's murder was universally mourned with an intensity of feeling usually inspired only by political and spiritual leaders. Bibliography: The Beatles Complete, 2

The Scottsboro Trials Essay -- essays research papers

Imagine being a black teenager in the south amid the great depression. It was hard enough for whites to find jobs during this time; I can’t even begin to fathom what it would be like being black seeking a job. Many blacks sought hoboing as a common pastime seeing it as an adventure to get them from one small job to another. And this is where the story of the Scottsboro Boys begins.   Ã‚  Ã‚  Ã‚  Ã‚  Aboard a southern railroad car was a young black youth named Haywood Patterson. He clutched to the side of the car as it careened back and forth over the rusty tracks. Across the top of the car walked a young white man. Every time this man would walk past Patterson he would step on his fingers. Patterson finally said to the man, â€Å"whenever you need to get through, tell me and I will move my hand†.   Ã‚  Ã‚  Ã‚  Ã‚  The young man believed that he did not have to ask someone to move their hands, especially a nigger. This outraged him and he began to shout obscenities and racial slurs at Patterson. Soon after, a stone throwing fight erupted between the white hobos and the black hobos that were riding on the train. All but one white youth was forced of the train by the rocks. This white youth named Orville Gilley was pulled back on. The train itself was picking up speed and Gilley could have gotten killed.   Ã‚  Ã‚  Ã‚  Ã‚  A local stationmaster was told the â€Å"attack† by the white hobos that had been thrown off of the train. This stationmaster wired ahead to the next stationmaster to let him know of the situation. As the train slowed down and came to a stop in Paint Rock, Alabama, those that were accused of the future crime had no telling what they were going to be up against. Once in Paint Rock, 9 black youths were rounded up, tied together and taken to prison in Scottsboro Al. Here the boys were placed in a jail cell awaiting their charges. Little did they know an additional charge was going to be added that never even crossed their minds.   Ã‚  Ã‚  Ã‚  Ã‚  While in Paint Rock 2 young women greeted the Posse that came to round up the men from the train. One of these women (Victoria Price) told the posse that she had been raped by a gang of 12 blacks with pistols and knives (Linder, n.d.).They were escorted into the jail so that Victoria could point out her attackers. Here she claimed 6 of the 9 men had raped her. T... ...oys found their way out of Alabama (Linder, n.d.).Andy Wright was the last to leave Alabama in 1950. Some of the boys wrote books on their experiences. The case showed just how indifferent jurors were in the south during the 1930’s, how two women could ruin the lives of 9 men and how politically minded everyone was involved in the trial. The Scottsboro Trials was the only case in history of the US that produced the most trials, convictions, reversals and retrials. In the end this case allowed juries to be open to blacks and helped to ease racial tensions in both the south and north. Reference List Goodman, J. (1994). Stories of Scottsboro; The rape case that shocked 1930’s America and revived the struggle for equality. New York, NY: Pantheon Books. Norris, C., & Washington, C. D. (1979). The Last of the Scottsboro Boys an Autobiography. Toronto, Canada: Putnam Books. Linder, D.O. (n.d). The Trials of the Scottsboro Boys. Retrieved March 14, 2005, from http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_acct.html PBS. (1999-2000). Scottsboro Timeline. Retrieved March 27, 2005, from http://www.pbs.org/wgbh/amex/scottsboro/timeline/index.html The Scottsboro Trials Essay -- essays research papers Imagine being a black teenager in the south amid the great depression. It was hard enough for whites to find jobs during this time; I can’t even begin to fathom what it would be like being black seeking a job. Many blacks sought hoboing as a common pastime seeing it as an adventure to get them from one small job to another. And this is where the story of the Scottsboro Boys begins.   Ã‚  Ã‚  Ã‚  Ã‚  Aboard a southern railroad car was a young black youth named Haywood Patterson. He clutched to the side of the car as it careened back and forth over the rusty tracks. Across the top of the car walked a young white man. Every time this man would walk past Patterson he would step on his fingers. Patterson finally said to the man, â€Å"whenever you need to get through, tell me and I will move my hand†.   Ã‚  Ã‚  Ã‚  Ã‚  The young man believed that he did not have to ask someone to move their hands, especially a nigger. This outraged him and he began to shout obscenities and racial slurs at Patterson. Soon after, a stone throwing fight erupted between the white hobos and the black hobos that were riding on the train. All but one white youth was forced of the train by the rocks. This white youth named Orville Gilley was pulled back on. The train itself was picking up speed and Gilley could have gotten killed.   Ã‚  Ã‚  Ã‚  Ã‚  A local stationmaster was told the â€Å"attack† by the white hobos that had been thrown off of the train. This stationmaster wired ahead to the next stationmaster to let him know of the situation. As the train slowed down and came to a stop in Paint Rock, Alabama, those that were accused of the future crime had no telling what they were going to be up against. Once in Paint Rock, 9 black youths were rounded up, tied together and taken to prison in Scottsboro Al. Here the boys were placed in a jail cell awaiting their charges. Little did they know an additional charge was going to be added that never even crossed their minds.   Ã‚  Ã‚  Ã‚  Ã‚  While in Paint Rock 2 young women greeted the Posse that came to round up the men from the train. One of these women (Victoria Price) told the posse that she had been raped by a gang of 12 blacks with pistols and knives (Linder, n.d.).They were escorted into the jail so that Victoria could point out her attackers. Here she claimed 6 of the 9 men had raped her. T... ...oys found their way out of Alabama (Linder, n.d.).Andy Wright was the last to leave Alabama in 1950. Some of the boys wrote books on their experiences. The case showed just how indifferent jurors were in the south during the 1930’s, how two women could ruin the lives of 9 men and how politically minded everyone was involved in the trial. The Scottsboro Trials was the only case in history of the US that produced the most trials, convictions, reversals and retrials. In the end this case allowed juries to be open to blacks and helped to ease racial tensions in both the south and north. Reference List Goodman, J. (1994). Stories of Scottsboro; The rape case that shocked 1930’s America and revived the struggle for equality. New York, NY: Pantheon Books. Norris, C., & Washington, C. D. (1979). The Last of the Scottsboro Boys an Autobiography. Toronto, Canada: Putnam Books. Linder, D.O. (n.d). The Trials of the Scottsboro Boys. Retrieved March 14, 2005, from http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_acct.html PBS. (1999-2000). Scottsboro Timeline. Retrieved March 27, 2005, from http://www.pbs.org/wgbh/amex/scottsboro/timeline/index.html

PEST Analysis of Proton Essay

1.0 Introduction: PEST is a study which is apprehensive by describing the exterior of ecological manipulates on a company. The abbreviation locates for the Political, Economic, Social and Technological matters with the intention of may perhaps influence the tactical growth of a company (ESCAP 2009). Here I choose a business organization which is PROTON to classify PEST which manipulates a helpful technique of abbreviation the exterior surroundings in which this business functions. Nevertheless, it has to exist trailed up through thoughtfulness of how this company ought to react towards these pressures. The purpose of this document is towards the center of attention on the matter of proton within conditions of confronting dissimilar quandaries within the Malaysia as well as worldwide automotive business (ESCAP 2009). 2.0 BACKGROUND OF THE COMPANY: 2.1 Introduction The automotive business in local is regard as solitary of the majority essential as well as important tactical businesses within the developed region. Malaysia is mainly a traveler concern market and the trade is well thought-out as a national market-directed. The most important cause why traveler concern market is well-known within the nation is for the reason that of the financial position of the nation (www.proton.com). 2.2 Company History It all started in 1979. Malaysia’s Minister of Modernization, Tun Mahathir Mohamad, debated the thought of launching an automotive gathering as well as developed business in our nation. On May 7, 1983, the vision was rewarded after PROTON was formally integrated (www.proton.com). Furthermore, on July 9, 1985, their initial replica, the Proton Saga was commercially begun. In the beginning, every one of the mechanisms of the vehicle was totally man-made through Mitsubishi, but the local element has been able to be used, as technologies were transported as well as capacities were enlarged (Frost  & Sullivan 2002). The symbol of the vehicle was distorted as of the Malaysia’s coat of arms as well as a fourteen-pointed star to a stylized tiger head. It represents PROTON’s administration method as well as industry term, even as its potency is replicated in each and every PROTON products (Histomobile. n.d). 2.3 Products and Services They created their 1 millionth car in the year 1996. This accomplishment was marketed through more than a few important novel replica begins consist of the Proton Tiara, Proton Wira 2.0 Diesel as well as the two-door Proton Putra, additionally to their obtaining arrangement of the Proton Wira, Proton Satria as well as Proton Perdana. In the next ten years, they continue to plan and produce an innovative variety of replicas consist of the Proton Waja, Proton Juara, Proton Arena, Proton Gen 2, Proton Savvy, Proton Persona, Proton Innova as well as Proton Preve (www.proton.com). Furthermore, we produced new invention replicas consist of the novel Saga, Waja CPS, Gen 2 CPS as well as the Persona Special Edition. Nowadays they are persistently looking for improvement that makes PROTON as a product that includes not just manufacturing the best vehicles, but accepting the principles that arrives with it (www.proton.com). 3.0 Introduction of PEST Analysis: 3.1 Political Governmental agencies are essentially to what rank the authority interfere in the austerity. These issues explain about official and non official regulation which their aggregation must be attached to. Accurately, constitutional causes accommodate field such as taxation administration, employment constitution, ecology classification, export sanctions, expense, and domestic assurance (Businessballs.com). General agency may also accommodate effects and applicability which the general wants to arrange or be arranged and those that authority does not want to be arranged. Additionally, authorities accept excessive agency on the fitness, edification and root of a democracy (pestleanalysis.com). 3.2 Economy Effectual agency accommodate effectual advance, annual percentage rate, currency exchange rates, commission levels, lasting advance anticipation of a provincial, bankruptcy, career chain, GNP trend-sand, extension amount and health possibility and cost. These factors have major impacts on how business operate and make decision. For excuse bank rate alter a compact’s amount of dominant and consequently to what area business grows and aggrandize. Currency exchange rates change the amount of shipping stuff and the accumulation and cost of intention stuff in an austerity (pestleanalysis.com). 3.3 Social Social issues include beliefs, attitudes, language, gender roles as well as religion. Not just that, it also consist of the cultural features as well as including of health awareness, residents demographics, age distribution, profession manners, profits distribution, consumerism, stage of education as well as importance on protection. Tendency in societal issues influence the demand for a business’s goods along with how that business operates. For instance, businesses might alter a variety of administration tactics to adapt to these social tendencies (Businessballs.com). 3.4 Technological Technological issues regard as the progression in technology as well as the latent in the market. Technological issues consist of technological features for instance R&D action, mechanization, technology inducements as well as the rate of technological alters. They could establish obstacles to entry, minimum well-organized invention rank as well as manipulates outsourcing conclusion. Moreover, technological shifts could influence prices, values as well as guide to novelty (pestleanalysis.com). 4.0 Relate Framework to Organization: 4.1 Political Component The existence of AFTA otherwise ASEAN Free Trade Area is one of the vital issues to think about. Presently, the majority of ASEAN district are gratis  deal otherwise 96% of the whole ASEAN deal. AFTA was well-known in January of 1992 in categorize to eradicate tax barriers amongst the Southeast Asian states. It intended to decrease taxes in 15 years amongst the six states during an ordinary effectual special tax since Malaysia has two nationwide vehicle creators which are Proton as well as Perodua plus the government requests to defend their benefits. Sadly, the supposed growth might verify to be a provisional key. There is a large opportunity to facilitate the local market will be ruled through importation vehicles if we are about to ensure on the elevated advertising costs of the nationwide vehicles of Malaysia for the reason that of high invention prices as well as be short of merchant effectiveness. Thus, there will be raise in the quantity of the cars on the road as well as there will be accumulation of used vehicles in the market, for the reason that citizens will be likely to deal their vehicles for lower prices as well as importation products. Furthermore, the factor concerning the surroundings is very important since it is regard as one of the majority converse in relation to subject in the earth. Besides, the ecological instruction in Malaysia is able to be copied back through the colonialism of British which begun the ecological principles regarding the mineral as well as agricultural possessions to Europe. 4.2 Economy Component The automobile sales in the country is expected to fall by 12.4% due to dissimilar financial feature, the issue of global financial crisis which exaggerated the local economic position of the state in 2009. The administration of the state is looking for a slower financial enlargement for the state which can influence the buying attitude of the clients. Moreover, AFTA had enlarged the competition which will affect the presentation of Proton. Nevertheless, the presentation of the automobile business will be preserved as well as managed due to the large sum labor force. In addition, the unemployment rate was only 3.5%, which illustrates an approximately full employment in spite of the slower financial growth in 2003. 4.3 Social Component The rising inhabitants in the state can influence the automobile business. The state has a sum of 27.5 million people in the year 2008 which has the ability to give a larger amount of markets. Furthermore, the fraction of vehicle possession in the state is fairly high which indicates that citizens are taking into consideration vehicles are as main stuffs in their lives. Customers are anticipated to defer buying diverse motor vehicle for the reason that of the employment market hesitatingly for the reason that of the worldwide and local economic disaster. The rising facts as well as performance of the citizens concerning diverse ecological factors is an extra issue to think about. The collision of the illustration to the faithfulness of the client is another factor. 4.4 Technology Component The vital issue in the automotive business is technology. The growth in technology is rising as well as impacting the presentation as well as arrangement of all the business in the automobile business because of the rising competition. Moreover, it is also vital to reflect on the development of technology, mutually among the development and ability of developing. This is for the reason that it could influence the novelty procedure of any business. Intellectual property is well thought-out as a precursor of legitimacy as well as exclusiveness is an additional vital issue. By reason of the dissimilar technologies, mainly the assist of PC as well as the internet, the possible for novelty and improvement is rising. 5.0 Conclusion: 5.1 Summary of Analysis Proton was regard as the nationwide vehicle producer of Malaysia as well as regard as the most important competitor within the business. Nevertheless because of the dissimilar issues, mainly the accomplishment of AFTA, the auctions as well as market share of the business refuse (Ghani & Zainuddin 2008). However, because of the constant backup of the administration, plus the constant arrangement of the business in the market, it could be alleged so as to the business botched to focal point on the vital feature of a business consecutively to preserve competitor advantage as well as that is novelty (BuildBoard n.d). Consecutively to resolve the recent circumstances  of the business, it will be vital to focal point on novelty or R&D procedure. This may perhaps be completed by centering on relating latest IT or IS in the direction of accelerating the procedure of scheming (BuildBoard n.d). References: 1. www.proton.com 2. Ghani, K.,Zainuddin, Y.,Fereidouni, H. G. & Ziaee, A. (2008). ‘AFTA: Effect on Malaysian Economy’. Journal of Management and Social Sciences. Vol. 4, no. 2, pp. 134 – 141. 3. Hax, A & Wilde II, D. (2003). ‘The Delta Model – A New Framework of Strategy’. Journal of Strategic Management Education, vol. 1, no. 1. 4. www.slideshare.net/mandalina/marketing-plan-proton 5. PEST analysis method and examples, Businessballs.com. 6. Howard Thomas, (2007) â€Å"An analysis of the environment and competitive dynamics of management education†, Journal of Management Development, Vol. 26 Iss: 1, pp.9 – 21. 7. Atul Gupta, Jason C. McDaniel, S. Kanthi Herath, (2005) â€Å"Quality management in service firms: sustaining structures of total quality service†, Managing Service Quality, Vol. 15 Iss: 4, pp.389 – 402. 8. www.proton-edar.com.my/ Home / About-Us aspx 9. George O. K’Aol, Francis Wambalaba, â€Å"Homegrown Kenya: the horticultural industry under fire on CSR†, Emerald Emerging Markets Case Studies Collection, (2011). 10. 12Manage. Porter’s Five Forces Analysis. Available from: http://www.12manage.com/. [25th March 2009] 11. Frost & Sullivan (2002). The impact of AFTA on the ASEAN Automotive Industry. 12. Nijssen, E. J. & Frambach, R. (2000). Creating Customer Value Through Strategic Marketing Planning: A Management Approach. Springer. 13. ESCAP (2009). V. Malaysia. Available from: http://www.unescap.org/tid/publication/part_two2223_mal.pdf. [Accessed 24th 2009].

FDP Consumer Behavior and International marketing †Marketing Research Paper

FDP Consumer Behavior and International marketing – Marketing Research Paper Free Online Research Papers FDP Consumer Behavior and International marketing Marketing Research Paper (400 Level Course) Louis Vuitton is an excellent example of having brand loyalty in a global market. Louis Vuitton is a staple product for those that can afford it. It became a staple product because of its customer service and product guarantee. A Louis Vuitton bag is supposed to last longer than the owner’s life time. When a Louis Vuitton bag becomes damaged it is replaced or fixed for free without questions or hassles. I have been intrigued by the buying of fake Louis Vuitton items and other designer items on this voyage. I have been following the consumer loyalty to fake Louis Vuitton items and other designer products throughout our voyage. In Japan there were no fake purses, shoes, wallets, or sunglasses to be found. There were large extensive markets and malls but there were no booths with racks of fake purses, shoes, watches, wallets, or sunglasses. In our port of call, Kobe, there were large Louis Vuitton, Channel, and Gucci stores but the prices were double those of the stores in the United States and Europe because of the tax on imported goods. I was very surprised by the lack of fake merchandise in Japan’s markets. The lack of fake merchandise made it seem as if the Japanese were above buying into the market of contraband. They only had real items; it seemed to be decision based on economic and prestige-driven cultural values. In Japan if you can afford to buy a designer bag then you do it. The Japenese do not buy fake merchandise. I did not observe any Japanese with fake Louis Vuitton items. I did not observe any students with new Louis Vuitton bags after Japan. I wondered if the price was a det errent or the lack of fake items was the reason. My observations lead me to believe it was the lack of fake items was the reason they were not purchased. In International Marketing, we discussed how the Chinese were great copiers of business and would copy your business down to the last detail and open up a shop right next to yours. Well, the Chinese are not just great copiers they are the best copiers of fake designer merchandise. I followed my Louis Vuitton habit through the markets in Shanghai and in Bejing. Wow! The craftsmanship was amazing. I found fake Louis Vuitton’s, Prada, Gucci, Channel, and others that were identical to the real ones. The only difference was the fact that they did not have serial numbers in them. They had the correct color scheme, logo, stitching, weight, texture, zippers, and clasps. I also found many bad copies. Yet, I have not found a large loyal customer following to real Louis Vuitton items on the ship. After China, I saw many people on the ship with new Louis Vuitton bags that were obviously not real. The LV logos were put on seams, the colors were off, zippers were not Louis Zippers, had different flowers, were not made of real leather and displayed other small details that prove purses to be fake. I started to wonder if these fake purses were hurtful to Loui s Vuitton or brand recognition for consumers. I decided no. I do not think that Louis Vuitton is suffering economically from the fake purses or worried about their existence in the market. The average Louis Vuitton purse cost above seven hundred dollars ($700). The average fake on the market was ($40) forty dollars and a very good fake was more than a hundred dollars ($100). A consumer who is willing to pay forty ($40) dollars for a fake purse is not the consumer Louis Vuitton is targeting in its market segments. Research Papers on FDP Consumer Behavior and International marketing - Marketing Research PaperDefinition of Export QuotasAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductHip-Hop is ArtResearch Process Part OneBionic Assembly System: A New Concept of SelfUnreasonable Searches and SeizuresAssess the importance of Nationalism 1815-1850 EuropeOpen Architechture a white paperRiordan Manufacturing Production Plan

Free Essays on The Story Of The A-Bomb Kid

John Aristotle Phillips is an Obscure Individual. He graduated from Princeton in 78’, repeating his senior year. He transferred to Princeton for his sophomore year, and landed an exclusive spot on the academic probation. He got average grades, and was on the path to flunking out. Then he did something that anything less of a genus couldn't accomplish. John Phillips is not a genius. John Phillips is an Obscure Individual who was Whoopeed. â€Å"Whoopee is a mass media action word. It describes the process which starts when an Obscure Individual does something Creative, Courageous, Frivolous, or Frightening (C2F2). The media decide that he will make a Good Copy (GC). Using millions of newspapers, magazines, radios, and television sets, the media form a peephole through which the public can scrutinize him. The Public's Impression through the Media Peephole (PIMP) suddenly makes him more important than what he has done. The Obscure Individual is now a Personality:† OBSCURE INDIVIDUAL ®C2F2 + GC + PIMP  ® PERSONALITY = WHOOPEE John Phillips wasn’t always such a personality. In fifth grade, his teachers believed he would never be able to handle abstract math. Although he wasn’t allowed to see, he tested below average on his IQ analysis. He grew up always encouraged by his parents that he could accomplish whatever he wanted to, no matter who told him he couldn’t or what stood in his way as means of an obstacle. In 1973, John goes to Berkeley in search of not only his college career, but as he named it â€Å"the movement† which always seemed to leave just as he got there. No exception here. Life turned into an endless party for young John. He joined a fraternity, and grew into a slum of drinking and dating sorority girls. He felt his brain was turning to mush. Being inspired by a Professor of Political Science he discovered his love of physics. During September of 1975, he transferred to Princeton, which wasn’t too... Free Essays on The Story Of The A-Bomb Kid Free Essays on The Story Of The A-Bomb Kid John Aristotle Phillips is an Obscure Individual. He graduated from Princeton in 78’, repeating his senior year. He transferred to Princeton for his sophomore year, and landed an exclusive spot on the academic probation. He got average grades, and was on the path to flunking out. Then he did something that anything less of a genus couldn't accomplish. John Phillips is not a genius. John Phillips is an Obscure Individual who was Whoopeed. â€Å"Whoopee is a mass media action word. It describes the process which starts when an Obscure Individual does something Creative, Courageous, Frivolous, or Frightening (C2F2). The media decide that he will make a Good Copy (GC). Using millions of newspapers, magazines, radios, and television sets, the media form a peephole through which the public can scrutinize him. The Public's Impression through the Media Peephole (PIMP) suddenly makes him more important than what he has done. The Obscure Individual is now a Personality:† OBSCURE INDIVIDUAL ®C2F2 + GC + PIMP  ® PERSONALITY = WHOOPEE John Phillips wasn’t always such a personality. In fifth grade, his teachers believed he would never be able to handle abstract math. Although he wasn’t allowed to see, he tested below average on his IQ analysis. He grew up always encouraged by his parents that he could accomplish whatever he wanted to, no matter who told him he couldn’t or what stood in his way as means of an obstacle. In 1973, John goes to Berkeley in search of not only his college career, but as he named it â€Å"the movement† which always seemed to leave just as he got there. No exception here. Life turned into an endless party for young John. He joined a fraternity, and grew into a slum of drinking and dating sorority girls. He felt his brain was turning to mush. Being inspired by a Professor of Political Science he discovered his love of physics. During September of 1975, he transferred to Princeton, which wasn’t too...

Scalet Moby essays

Scalet Moby essays The two authors Herman Melville and Nathaniel Hawthorne share much interest in both their stories. They both have examples of the dark side of human nature and the complexities of human psychology. Also some of the characters in their story get alienated, also some have distortions in their ego. They both have many examples of these in their stories. In Moby Dick, Melville used Captain Ahab to show the dark side of human nature. I (Ahab) will wreak that hate upon him. (Moby) Talk not to me of blasphemy man; Id strike the sun as if it insulted me.(Melville 237) This shows Ahab expressing his dark nature toward the white whale Moby. Now in The Scarlet Letter, Hawthorne uses Chillingworth to show the dark side of human nature. I shall see him (Dimmesdale) tremble. I shall feel myself shudder, suddenly and unawares. Sooner or later, he must needs be mine. (The Scarlet Letter, 52) Chillingworth indeed shows his evil by going after Dimmesdale like that. It is almost inhumane to have that kind of hate toward someone. The complexity of human psychology basically means why do people do the things they do. Vengeance on a dumb brute!(Melville, 237) Starbuck, Ahabs second hand man says this toward the captain. He wonders why Ahab goes after something so dumb and unimportant when he can easily be rich by going after the whales that are easy to capture. Hester Prynne is used in The Scarlet Letter to get Hawthornes point across. Resumed the symbol of which we have related so dark a tale. Never afterwards did it not leave her bosom.(The Scarlet Letter, 179) The symbol of which Hawthorne is of course the letter A which Hester wore to show she committed the crime of adultery. In the end of the story she has the chance to not wear the letter any more and start over again. But she keeps wearing it in public showing people of her crime. This is very strange for a human to...

Boeing is the Manufacturing of Commercial Airplane and Military Research Paper

Boeing is the Manufacturing of Commercial Airplane and Military Airplanes - Research Paper Example In its growth, Boeing has managed to broaden its portfolio and grow its revenues and profitably, which has translated into improved stakeholder value. Boeing is ranked second after Airbus on being the maker of commercial jets and falls second after Lockheed Martin as a defense contractor. This research paper explores how Boeing leverages leveraged its performance through the use of strategic information architecture systems to meet its strategic enterprise objectives. Background Overtime, Boeing has grown to become one of U.S. biggest commercial jet manufacturers to command a significant global market share. The core objective of Boeing centers of continuing to lead the industry and creating innovative aircrafts and satisfying the entire customer’s growing needs. Boeing aspires to be the strongest, and the best integrated aerospace-based company globally. Boeing has grown to become the largest global aircraft manufacturer by revenue, deliveries, and orders, as well as one of t he largest aerospace and defense contractor globally. Boeing’s Commercial Aviation Services section enables Boeing to provide efficient, timely technical support to help airlines operators to keep their airplanes in optimum operating state. The acquisition of McDonnell Douglas in 1997 played a big role in raising the stature of the company. In 2010, Boeing revenue stood at USD 64.306 billion, which a drop of 6% from 2009 full-year results. The drop in revenue can be linked to multiple factors such as a reduction in airline demand, as well as production interruptions and consequent negative publicity connected to delays for the delivery of 787 Boeing Dreamliner (Boeing, 2011). The Boeing 787 Dreamliner can be regarded to be the most successful product that Boeing has launched in the recent past judged by the numbers of orders that Boeing has received. In the 1st Quarter of 2011, Boeing succeeded in raising its revenue by 2% from the 2010 revenue of $30.79 billion to $31.45 bil lion. Similarly, Boeing’s net income increased to $3.31 billion in 2010 from a 2009 net income of $1.31 billion. The 250% jump in net income emanate from the streamlining and efficiency procedures that Boeing implemented. During the first half of 2011, Boeing’s net income increased by 17% from $1.31 (2010) to $1.53 billion (2011) (Boeing, 2011). This demonstrates the economic success that Boeing currently enjoys owing to the robustness of its operations and the capability to utilize its resources productively. Boeing’s Organization and Management of Information Systems Boeing has a strong commitment towards the long-term enhancement in its products and processes. Boeing has a strong commitment towards customer satisfaction and improving shareholder value, which necessitates that Boeing continuously work together to enhance the overall efficiency and productivity within its design, administrative, manufacturing, and support organizations. The need for continuousl y improve products makes technology a central factor in generating the future of the aerospace industry. Boeing’s client base extends in over in over 90 countries, which has necessitated its adoption of partnerships across the globe in technology, service, and manufacturing sectors. Furthermore, Boeing enjoys a robust, in-house, research, design and technology-development departments and has also extended research and develop centers and programs in a number countries.  Ã‚  

Air Carrier Maintenance Program Review Thesis Example | Topics and Well Written Essays - 1750 words

Air Carrier Maintenance Program Review - Thesis Example Figure 3. Indicative maintenance costs for aircraft models. Reprinted from "The Relationship Between an Engine’s Value and it’s Maintenance Status", by Aircraft Commerce, 2012, Aircraft Commerce, 35 (June/July), pp 5-9, Copyright 2012, by the Aircraft Commerce. 23 This document evaluates two important elements of aircraft carrier maintenance, personnel training, and record keeping. The findings indicate that regular training of personnel is essential to help in the maintenance and overhaul complex aircraft systems such as engine, structural, landing gear, and systems. Record keeping is very crucial since FAA makes it mandatory for aircraft carriers to maintain detailed maintenance records; otherwise, the airplane is not given an airworthiness certificate. Flying machines such as aircraft and helicopters face high failure risks, and these risks include failure of engine, fuel system, structural failure, systems failure, and other types of failures (Kinnison & Siddiqui, 2012, p. 3). To ensure that only air worthy aircraft can fly, The Federal Aviation Administration - FAA, a US government body that oversees commercial aviation safety in US, has provided a number of guidelines and regulations concerning the maintenance and overhaul of all types of aircraft. These are covered under the program continued analysis and surveillance system - CASS. Each aircraft manufacturer provides its own maintenance schedule, the Air Carrier Maintenance Program, for each model of aircraft, and the FAA regulations support these regulations (FAR/AIM, 2012, p. 12-14). This paper examines two important elements of this program, and discusses several important subjects on maintenance. The main types of maintenance are routine and preventive maintenance, and hard-time maintenance. Routine and preventive maintenance involves cleaning, changing the oil, changing filters, and activities, where the full engine and critical components of the engine, propeller,

Poetic Analysis Essay Example | Topics and Well Written Essays - 1250 words

Poetic Analysis - Essay Example And, there is a proportion among poets who bring these situations and incidents into a written form, using the realistic or fictionalized version of the real life happenings as the base. Beautifulness and tragedy in poem comes out in the words that are used, objects that are handled, concepts that are discussed, etc. Likewise, the English poets, Felicia Hemans and Lord Byron have penned poems bordering on both beautifulness and tragedy, particularly about human relationships influenced by the events they knew. So, this paper will contrast and compare the treatment of relations between men and women in Hemans’ â€Å"Indian Womans Death Song" and Byron’s â€Å"Don Juan†. Felicia Dorothea Hemans is the 19th century English poet, who wrote a lot of poems basing most of them on the travails of women. In her works, she brought out the different problems faced by the women of those times, both in their personal fronts and from the society. So, most of her works bordered on sentiments, with â€Å"Casabianca,† being the well known one. In her other famous work, â€Å"Indian Woman’s Death Song†, Hemans again focused on the tragic problems faced by a married Indian woman due to the extra martial relationship of her husband. Driven to despair because of husband’s abandonment, the woman with her child takes a deadly ride in a canoe down the Mississippi river. While rowing the canoe only, she sings a mournful death song. The death song gets overpowered by the river’s sound, as she gets drowned in the raising water. On the other hand, George Gordon Byron, the English poet, focused on the travails of a male protagonist. Lord Byr on in his poem â€Å"Don Juan† discusses the legend of Don Juan, but with a slightly different perspective. That is, he portrays Don Juan not as the stereotypical womaniser but as a gullible person, who can be easily seduced by women. That

Response Essay Example | Topics and Well Written Essays - 250 words - 28

Response - Essay Example Amusing enough there has never been a record of a buffalo infecting cattle with brucellosis. Webster is concerned about the animals where she lives. This is the reason she is against individuals building their big houses where the animals live. She says,† The home builders are as large a danger to wildlife just as hunters are." She is not concerned as much with homebuilders that construct what they require for their family; rather she is more concerned with homebuilders who are overbuilding. Even when they are educated concerning what they are doing, the homebuilders keep wrecking the animals habitat. Other than teaching the home builders, the main other move activists can make is by asking the administration to establishing moratorium on building permits. She requests Americans to wind up more dependable with their activities and asks Americans to change their dialect. Webster believes that Americans substitute the words "harvest" with "slaughter" and "environment" with "home, they will embrace the habit of conserving the environment for the wild animals instead of harming them and exploiting their habitat. in response to The Fashion Punk Paradox by Andrew Hyde, the author tries to portray the real picture in the united states in the course of the instabilities of the time. The united state had experiences enormous and dangerous activities in fight for mutual understanding. Responding to the book, "Warfare Is Only an Invention-Not a Biological Necessity by Margaret Mead." The author discharged the conception that war is the inevitable consequence of â€Å"basic, competitive, aggressive, warring human nature." Her theory is challenged, she illustrated, by the plain fact that not all societies wage war. For instance, she utters that war has never been experimental among a Himalayan people called the Lepchas or the Eskimos. Actuality, neither of these groups, when questioned by early ethnographers, was

Lanchester Liners Hospitality Database, SQL Essay

Lanchester Liners Hospitality Database, SQL - Essay Example Lanchester Liners Hospitality Database This report presents a detailed overview of design and Implementation of Hospitality Database for Lanchester Liners for holding information about their ships, the ports visited where hospitality is offered, and any corporate team-building events organised on-board. In addition, the report also offers a detailed discussion on multi-user access to a database including concurrency, locking, security and access control. 1. ... 85,'10/01/1975','Sails') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(1893233,'Amsterdam',61000,'05/09/1977','22.5') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(1029833,'Aurora',76000,'16/07/1980','24') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(1938821,'Black Prince',11209,'25/06/1976','24.5') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(2832911,'Black Watch',28668,'31/12/1981','21') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(9283321,'Dawn Princess',77000,'30/03/1984','21') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3903211,'Galaxy',77713,'21/09/1979','21.5') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(1120322,'Genesis',220000,'11/11/1978','22.3') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3829111,'Horizon',46811,'17/03/1975','21.4') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3822211,'Jewel of the Seas',90090,'20/08/1982 ','25') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values (4833928,'Norwegian Crown',34242,'01/06/1981','22') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3928111,'Norwegian Dawn',92250,'09/02/1978','25') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3920000,'Oceana',77000,'28/07/1982','21') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3029992,'Polynesia',430,'09/05/1972','Sails') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3400049,'Rhapsody',78491,'23/02/1975','22') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(2939222,'Sensation',70367,'31/12/1975','21') INTO SHIP(shipNo, shipName, Tonnage, buildDate, speed) Values(3992019,'Serenata',133500,'07/11/1974','20.5') SELECT * FROM DUAL; Populating

Response Essay Example | Topics and Well Written Essays - 250 words - 28

Response - Essay Example Amusing enough there has never been a record of a buffalo infecting cattle with brucellosis. Webster is concerned about the animals where she lives. This is the reason she is against individuals building their big houses where the animals live. She says,† The home builders are as large a danger to wildlife just as hunters are." She is not concerned as much with homebuilders that construct what they require for their family; rather she is more concerned with homebuilders who are overbuilding. Even when they are educated concerning what they are doing, the homebuilders keep wrecking the animals habitat. Other than teaching the home builders, the main other move activists can make is by asking the administration to establishing moratorium on building permits. She requests Americans to wind up more dependable with their activities and asks Americans to change their dialect. Webster believes that Americans substitute the words "harvest" with "slaughter" and "environment" with "home, they will embrace the habit of conserving the environment for the wild animals instead of harming them and exploiting their habitat. in response to The Fashion Punk Paradox by Andrew Hyde, the author tries to portray the real picture in the united states in the course of the instabilities of the time. The united state had experiences enormous and dangerous activities in fight for mutual understanding. Responding to the book, "Warfare Is Only an Invention-Not a Biological Necessity by Margaret Mead." The author discharged the conception that war is the inevitable consequence of â€Å"basic, competitive, aggressive, warring human nature." Her theory is challenged, she illustrated, by the plain fact that not all societies wage war. For instance, she utters that war has never been experimental among a Himalayan people called the Lepchas or the Eskimos. Actuality, neither of these groups, when questioned by early ethnographers, was

Black Slaves Essay Example | Topics and Well Written Essays - 500 words

Black Slaves - Essay Example The captives were insignificant to those communities and, this was the reason behind the slave trade; they opted to exchange them with valuable items from the traders. Some African countries like Ghana, Angola, and Tanzania largely practiced slavery as an exchange valuable in trade. The incarceration of the slaves was in systematic ways such as waging war on some weaker communities. The superior African kingdoms would later sell the slaves to the Arab and, European slave trade agents (Watson, p30). The Africans themselves carried out slave trade. To them this was a beneficial business. According to ancient history on slavery, a slave was equivalent to 14 pounds and, this was a lucrative engagement. Study shows that the Arabs were the first people to practice black slavery in Africa, even before the coming of the Europeans. They traded with dominate African empires and, communities who exchanged the slaves for precious goods for a period of 600 years before the white man set foot in Africa(Watson, p 30). According to the historian, slave trade began in the Neolithic revolution following the realization of agriculture. This was a tremendous transformation in many communities from hunting to agriculture and, settlement. In addition, this transformation in lifestyle resulted to labour demand thus, slave trade and the dawn of civilization. The Portuguese, Arabs, and European were predominantly keen in exploring African wealth. However, at the same time they had created colonies in America and, were in search for labour force to help cultivate, and develop the land. The end of the 15th century marked the peak of European black slavery trade; England was the largest protectorate to trade in salve trade. They began to take people forcibly initially as servants to the wealthy people. According to the European, the taking of slaves was in the name of converting them to become Christians and, probably give them a better future in Europe. Statistics show that

Cultural diversity in professional comm Essay Example for Free

Cultural diversity in professional comm Essay While America fought World War II in Europe, riots broke out in the streets of Los Angeles targeting young Latinos. They strived for the same freedom enjoyed by whites, but were treated as poorly as African Americans of the era. In effect, they tried to disassociate themselves from this faction. Young Latino men referred to themselves as pachucos and sported oversize suits known as zoot suits. In the film Zoot Suit Riots, Joseph Tovares remarkably portrayed the difficult lives of Mexican Americans in the 1940s. Zoot Suit Riots is a powerful film that explores the complicated racial tensions, as well as the changing social and political scene leading up to the riots in the streets of Los Angeles in the summer of 1943. White Americans, police and service men targeted Latinos with their racist attitudes. Tovares argues that these Mexican American adolescents were victims, but they also stood up for themselves and fought back to gain the respect they felt they deserved. This generation of Americanized Latino children wanted to be recognized as American on their own terms. To distinguish themselves from their parents’ generation, they became zoot suitors, but learned that was not enough as racism was a widespread phenomenon across America. Tovares accurately portrays the lives of Mexican Americans victimized by highlighting the Sleepy Lagoon Case. To white Americans in Los Angeles, the murder was proof that Mexican American crime was spiraling out of control. Tovares, however, uses this as evidence to support that they were mistreated because the Mexican American suspects taken into custody all wore zoot suits. This reinforced the opinion white Americans had of Mexican Americans and their apprehension of men in zoot suits. He also interviewed both Mexican Americans and White Americans who lived during this event, even some participants in the riots. His use of oral history throughout the film is captivating as you hear the voice and emotional reaction of a person who actually experienced these riots. Tovares interviews Hank Leyyas sister, an important defendant in the case, who lived through the crime, the trail, the city, everything. She remembers it all and how much it affected her brother’s life. Her emotions when describing the riots helps the viewer understand how people were affected. Sailors of the time admitted in their interviews to attacking Mexican Americans and Mexican Americans admitted to reciprocating the behavior. Tovares’ film reflects on the racist abuse Mexican Americans received not only from White American citizens, but also from authority figures. Edward Escobar’s historical article, Zoot-Suiters and Cops, supports Tovares’ argument that zoot suitors were seen as dangers to society and this brought upon the attacks on them, but Escobar focuses more on the police aspect of the riots. Escobar argues, â€Å"Police, along with local civic leaders, believed that Mexican American youth, especially young males, were inclined toward violent crime. This belief merged with police officers’ frustration over their inability to crack down on the alleged lawbreakers and led to their allowing servicemen to beat and humiliate the zoot-suiters† (Escobar, 1996). Tovares agrees that police were problematic, but focuses more on the Sleepy Lagoon Case involving Mexican and White Americans who participated or lived during the riots. Escobar states that the LAPD consistently arrested Mexican Americans at a higher rate than the general population. During the war these numbers increased, especially arresting young Mexican Americans. However, Escobar argues that police officials misinterpreted their own statistics. Reported crime actually fell during 1942 and 1943, the years of the alleged crime wave. These â€Å"increases in arrests resulted more from changes in the law and in police practices than from changes in Mexican American behavior. Specifically, new immigration and draft laws for adults and curfew ordinances for juveniles, created new classes of laws that Mexican Americans violated, increasing the arrest statistics† (Escobar, 1996). The LAPD also employed selective enforcement in barrios than in white sections like the curfew ordinance as an example. This evidence strongly supports Escobar’s argument that the LAPD was more inclined towards the harsh treatment of Mexican Americans. Escobar focuses more on this than Tovares did throughout the film. While Tovares and Escobar both focus on the discrimination zoot suiters felt, Thomas Guglielmo shifts his focus to Mexican American racism was not only in Los Angeles but also in Texas in his historical article, Fighting for Caucasian Rights. Guglielmo argues that Mexican Americans who were born in the United States showed that they only cared about the United States but needed to be looked at again. They seemed active, focusing on being American, distant from Mexico but really these Mexican American’s due to the Good Neighbor policy still identified themselves with Mexico. Compared to Tovares, Guglielmo looks at American battles in Texas and legislative matter compared to the Los Angeles zoot suit riots. Guglielmo goes against Tovares perspective and says that there is more to Mexican American racism outside of Los Angeles. During the war more people of Mexican descent lived in Texas than any other state. These Mexican Americans that lived here are fighting for equality through legislation unlike the Mexican American’s in Los Angeles who are fighting for the same but by rebelling out through wearing zoot suits and adapting to that way of life. Both Toraves and Escobar perspective is on zoot suiters and police interaction where as Guglielmo focuses more on just Mexican Americans in Texas. Guglielmo argument is not as convincing to me because he focuses too much on legislation and Mexico compared to Toraves and Escobar focus on the discrimination Mexican Americans faced during the war that resulted in the riots. Toraves, Escobar and Guglielmo all highlight the struggle Mexican American’s faced fighting for equality, just presented it in different ways. Tovares strongly emphasized why the Mexican Americans wanted to break free. They were tired of being told what to do, where to go, what to wear. They created an image for themselves that separated them from everyone else. Escobar stated that the zoot suit phenomenon resulted primarily from the racism, discrimination, and extreme poverty that people of Mexican descent faced in the United States (Escobar, 1996). It did not necessarily give Mexican American’s more rights and equality’s that they fought for indirectly but brought national attention to their race that they needed to bring attention to fight for themselves. CITATION: Esobar. Zoot-suiters and Cops: Chicano Youth and the Los Angeles Police Department during World War II. 284-303. 1996 Guglielmo. Fighting for Caucasian Rights: Mexicans, Mexican Americans and the transnational struggle for Civil Rights in World War II Texas. 1212-1237. 2006 Tovares, Joseph, dir. Zoot Suit Riots. 2002. PBS Home Video. DVD-ROM.

Red Bull Company Description Commerce Essay

Red Bull Company Description Commerce Essay An Austrian Company created Red Bull back in 1987. Red Bull is an energy drink and is also the worlds most popular energy drink, having sold 4.6 billion cans in 2011. The drink was first sold in Thailand and then modified to suit the tastes of people in the United States. A single can of Red Bull has the same amount of as a cup of coffee. Depending on the country, the level of caffeine in a can of Red Bill can vary, as some countries have restrictions on how much caffeine is allowed in drinks. The product is marketed through advertising events such as sport team ownerships, celebrity endorsements, and music. Unfortunately, Red Bull is not market approved in France, Denmark, and Norway. But Red Bull is legal in 164 countries around the world. Due to the potential health risks associated with the drink, Red Bull has been heavily criticized. We will further discuss in detail the health risks associated with the energy drink in the contents of our paper (redbull.com). Mission Statement According to Red Bull, [Their] mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. [They] will achieve this mission by building long-term relationships with the people who can make it become a reality (redbull.com). The company also has a vision statement that focuses on 5 aspects of their company values: People, Portfolio, Partners, Profit, and Productivity. Red Bull wants to be a great place to work; where people are inspired to be the best they can be. They want to bring to the world a portfolio of quality beverages that anticipate and satisfy peoples desires and needs. Red Bull wants to nurture a winning network of customers and suppliers; together we create value. They want to maximize a long-term return to shareowners while being mindful of [their] overall responsibilities. Red Bull also wants to be a highly effective, lean, and fast-moving organization (redbull.com). Situation Analysis Industry Analysis Trends In the drink market, energy drinks are arguably the fastest growing and most creative group. Since 2004, the mar has annually increased volume growth by about 14 %. Geographically, the most consumers are in Asia, followed by North America and Western Europe. According to the 2010 Global Energy Drinks Report, Australia and Latin America are two regions that have recorded strong double-digit growth in energy drink volumes. Availability is the key drive of sales and energy shots are quickly becoming the next fab (rcciinsight.com). Competitors In the energy drink market there are numerous companies and a select few vying for Red Bulls top spot. Rockstar, Monster, 5-hour energy, full Throttle, NOS, Pepsi Co., and Coca-Cola Co. are the main competitors. Monster energy drink with the logo of three claws in the shape of a M is distributed by Hansen Natural Corporation in Corona, California. With a fairly tolerable taste, this drink sparks you up and packs quite a vicious punch. Rockstar was formulated in 2001 and is one of the fastest growing drinks in the market. This brand also has products that figure in the list of energy drinks with alcohol. Full Throttle is produced by the Coca-Cola Company and debuted in late 2004. They are well-known for their great flavors (buzzle.com). Consumer Profile Demographic shifts, as well as changing consumer attitudes, will also have an impact on energy drink sales. Younger consumers have been the primary consumers due to their taste and image characteristics. From a consumption standpoint, energy drinks have benefited from their use as a mixer with spirits. However, promoting the use of an energy drink to younger consumers or as a mixer has led to negative publicity for some energy drink brands. According to Mintel principal trends analyst Richard Cope, People are working longer into retirement and there is a greater need for products geared towards vitality and health in the senior workforce. At the moment energy drinks are marketed towards the youth market, he said, but they will become more about getting people through the day at an older age (rcciinsight.com). Technology Technology, or more specifically the internet, has created another link between Red Bull and consumers. When visiting their website, people are able to view various aspects of the company. There are links for: products and company, videos, photos, music tracks, just epic, games, ted bulletin, redbull.tv, and red bull signature series. This technology does an excellent job of promoting the brand in many different ways (redbull.com). SWOT Analysis Strengths Red Bull has numerous strengths. The company was founded in 1984 and by 1987 it launched its first product in a completely new category of drinks. Today Red Bull is sold in 164 countries around the world. Since its debut 25 years ago, Red Bull has sold 30 billion cans, with more than 4.5 billion last year. Due to their success both domestically and internationally, the company has expanded to over 8,000 employees worldwide (redbull.com). Their leadership within the energy drinks market is sub-none. They are by far the most popular company. Top-seller Red Bull posted $2.3 billion in sales, which is a 14.3 percent increase, according to Symphony IRI data (bevindustry.com). According to Red Bull, Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink: increases performance, increases concentration and reaction speed, improves vigilance, stimulates metabolism, and makes you feel more energetic and thus improves you overall well-being (redbull.com). Weaknesses Despite having numerous strengths and worldwide popularity, Red Bull still has a few weaknesses. To begin with, Red Bull is in the above average price range of the energy drink market. Secondly, there is a substantial lack of innovation. Red Bull only offers a few products where as some of their competitors offer more. Third, Red Bulls recipe is not patented. This could potentially lead to another company producing a very similar or exact product with just a different name. Fourth, Red Bull is not yet a large corporation as they still have less than 10,000 employees (Tyagi). Threats The biggest threat to Red Bull is Red Bull itself. The ingredient mix that their products contain is not FDA approved. On top that, government and scientists are finding that high amounts of caffeine, sugar, and taurine are extremely unhealthy and potential fatal. France and Denmark have gone to such measures as to ban Red Bull as a cocktail of death. High amounts of sugar have been found to cause serious health problems. A small amount of taurine, which is still a vastly unknown ingredient, is thought to be beneficial, but scientists are beginning to find health risks it causes. Red Bull energy drinks also contain a highly dangerous chemical called Glucuronolactone. The US Department of Defense developed this product during the Vietnam War as a hallucinogenic drug to stimulate troops morale. According to reports, their effects in the organism were so devastating, that is was discontinued of the high index of cases of migraines, cerebral tumors, and liver diseases that occurred in th e soldiers who consumed it (Helmi). Red Bull must carefully watch its larger competitors, Pepsi and Coca-Cola, who would like nothing more than to obtain Red Bulls consumers. Also, healthy organic energy drinks are starting to enter and become competitive in the market (Tyagi). Opportunities Red Bulls greatest potential lies in its opportunities. Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to Symphony IRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart (bevindustry.com).To begin with, since they only have a few products, Red Bull has the opportunity to create new products. Second, they have an unlimited ability to advertise and promote their brand. Currently, Red Bull is the major player in the action and outdoor sports advertising. However, if they were to continue doing that, but also enter into another market such as UFC, boxing, or even mainstream sports such as football or baseball, this would create a potentially exponential consumer base. Third, if Red Bull could partner with a popular company such as Facebook or Apple, this wo uld create more everyday exposure via social media (Tyagi). Marketing Objectives A marketing objective is a statement of what is to be accomplished through marketing activities. The goal of Red Bull is obviously increasing sales more than last year. Red Bull leads an energy drink industry so far; however, Monster has been catching up greatly in the past a few years. Therefore, they need to have a good marketing objective to keep the position of number one seller in an energy drink industry and increasing their sales. In order to accomplish their marketing plan, they need to cover several criteria of marketing objective such as realistic, measurable, time-specific, and compared to a benchmark (redbull.com). Red Bull refused to publish their earnings, profits and specific marketing goal; however, increasing their profit than past years is clear and accurate their goal of every year. They also compute their annual profit end of a year every year. In 2011, Red Bull sold 4.631 billion cans worldwide. It represents an increase of 11.4% against 2010. Company turnover increased by 12.4%, from 3.785 billion Euros to 4.253 billion Euros. Therefore, their key areas such as revenues, sales, productivity, operating profit, and the figures recorded were the best in the history of the company so far. According to industry marketing reports, The main reason for such progressive figures include exceptional sales, especially in key markets such as the USA (+11%) and Germany (+10%) and also in other markets such as Turkey (+86%), Japan (62%), France (+35%), and Scandinavia (+34%) combined with efficient cost management and ongoing brand investment. The result of these figures indicate Red Bull continue i ncreasing sales and accomplishing the goal. Red Bull is successfully growth because of their marketing plan that increasing their profit than past years and computing their annual profit end of a year are realistic, and time-specific (redbull.com). In order to increase a profit of the company, advertisement is one of very important elements. Red Bull builds up unique marketing campaigns and many different kind of activities such as mountain biking, snowboarding surfing, skateboarding, freestyle motocross, and Formula 1 racing. They just succeeded in the marketing campaign Red Bull Stratos. Felix Baumgartner jumped at 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. People cannot get a picture of Felix without the Red Bull logo and that is their marketing strategy. Red Bull considers that marketing is not just department (Chun). Their extreme sports activities contents represent the symbol of their brand; therefore, they launched Red Bull Media House service. Red Bull Media House is a multi-platform media company with a focus on sports, culture and lifestyle. They provide and distribute the videos, which are precious, cool, and adventurous; therefore, people are able to get thrills from the movies. The marketing plan of Red Bull Media House is making profit from its services. They also expect the service serve a function as an advertisement and help to increase sales of Red Bull. According to Red Bull founder and CEO Dietrich Mateschitz, he states, In long term, we expect that Red Bull Media House to be profitable. Therefore, their marketing objective of Red Bull media House is not clear. There is a realistic to achieve their goal when they consider long term to get profits from its Red bull media house services because especially the attentions from young people to extreme sports are increasing. Red Bull Me dia House also needs to become more popular to be profitable. Their goal is not measurable and time-specific because Dietrich just mentions Red Bull Media House will be profitable in the future. Their plan is too vague and they do not determine the date of their achievement such as December 31, 2015. However, at the same, they also consider Red Bull Media House is part of marketing content and desire that the services and the video of Red Bull Media House assist sales of Red Bull. Therefore, we can see the logotype of Red Bull on the players helmets, caps, and shirts in the movies from Red Bull Media House. They are excited to launch Red Bull Media House and provide the services; even though, they might not be able to make profits the first a few years because they tend to consider the loss of profits as expenditure of marketing (Iezzi). Marketing Strategy Target Marketing Strategy A target market is a group of individuals that is most likely to buy a firms product based on similar characteristics, preferences, and lifestyles. From the beginning, Red Bull has set out to associate itself with youth culture and extreme, adventure-related sports. Red Bulls target market is mainly Generation Y, aged anywhere between 18-35, who enjoy extreme sports and an active nightlife. This active group of individuals does not respond well to the typical, classic marketing strategies of most companies. Red Bull relies heavily on a strategy that has become known as viral marketing, or word-of-mouth, to spread the popularity of the drink, rather than traditional methods. Red Bull is trying to be as close as possible to its consumers in its distribution strategy and likewise in its promotion strategy by having a street marketing strategy. They have put themselves in the center of their target market and made themselves an icon in a wide variety of sports such as mountain biking, mo tocross, BMX, windsurfing, snowboarding, skateboarding, kayaking, cliff-diving, surfing, rally, Formula 1 racing, NASCAR, desert racing, and even breakdancing. This may be a wide selection, but it is great for Red Bull because each sport is focused around Generation Y, which gives them a broad fan base. Marketing Mix Product Red Bull is arguably one of the most publicized and well-known organizations in the action sports community, which is phenomenal considering they essentially only have one product. This one product was the first energy drink of its kind, and has basically remained the same ever since. They have added a few variations of the original, Sugar Free and Total Zero, along with Red Bull Editions that give a slight variety of flavor. Red Bull was developed specifically to increase mental and physical exertion, increase performance and concentration during times of stress, and improve reaction speed, which is where their slogan Gives You Wings started (redbull.com). Place/Distribution Red Bull distributes their product through a few different distribution channels. The first is the Direct Channel where the producer interacts with the consumer. They set up booths or have the Wings Team drive their Red Bull cars to events and hand out their product to consumers first hand. The other distribution channel is the wholesaler channel in which Red Bull sells their product to a wholesaler, who then sells it to a retailer such as gas stations and convenience stores, who then sell it to the consumer. Red Bull is also involved in the bar scene and has strict rules about mixing the right drink and a bar. The barmen are instructed to give what remains in the can to the consumer to further Red Bulls visibility of the product (Louvet). Promotion Red Bulls promotion strategy began with the Wings Team, who were attractive female students, whose role was to establish a relationship with the consumers, to have them discover the product, and see what consumer opinion was. Red Bulls first target was college campuses, because this is where they felt they could make the biggest impact, on students who were seeking an extra boost of energy. Red Bull would consult with the Student Brand Manager at school to ensure that Red Bull was present at every strategic moment on the social calendar such as sporting events and big parties. The strength of Red Bull is an ability to instill a genuine passion for the brand in the Wings Team and the Student Brand Managers. Thus, these committed people are more likely to promote a good image of the brand and to have a greater positive impact on targeted consumers (Louvet). Since this, Red Bull has expanded drastically and changed their promotion strategy. Red Bull explicitly states that they do not involve themselves in print advertising such as newspapers and magazines; instead, they rely on television, social media, and outdoor media to advertise. Since 1992, Red Bull has created cheap cartoons with simple but recognizable drawings, telling funny and simple stories. These were a huge benefit for them because they were easily adaptable to markets all across the globe. Red Bull also displays outdoor media at every even possible with huge tents and exhibits, inflatable cans and arches; as well as custom painted helmets, racecars, helicopters, and airplanes for all of their athletes. Social media has become Red Bulls best way of advertising. It is an easy way to get one simple picture, video, or message around the globe in less than a few seconds. They are famous for their viral videos, which are spread entirely by fans and followers. Red Bull currently has 34.5 million likes on Facebook, 480 thousand followers on Instagram, 843 thousan d followers on Twitter. With all the advances in Internet and social media Red Bull has found a perfect niche market where the consumer spreads the word faster than the producer (redbull.com). Price Red Bull sees themselves as a high quality company that offers a high quality product, which is why they have a strict pricing policy. Their product is the most expensive amongst competitors because they are prestigious and have customer loyalty (redbull.com). Implementation, Evaluation, and Control Marketing Research Red Bull has managed to revolutionize the world of energy drinks. It has permeated globally and hopes to expand into even more countries. Their success can be traced to a well-established marketing plan. Since their inception into the market, Red Bull has relied on their research to follow a successful path. According to Lamb, marketing research can help managers in several ways, it improves the quality of decision making and helps managers trace problems (pg. 292). By having a well-established marketing strategy a company can be very profitable. Red Bull has chosen to reposition themselves by targeting a specific market. They opt for targeting younger individuals involved in action sports and with a very active lifestyle. Red Bull has a very unorthodox way of marketing; they rely heavily on buzz marketing or word of mouth. It is amazing that a world renowned company reached such success simply with an effective marketing strategy and by word of mouth advertising. Another concept ent ailed in marketing research is, the ability to understand the ever changing marketplace. This is another factor that has contributed to their success because they are aware of the changing trends, especially amongst the younger population or in other words, generation Y (redbull.com). Organizational Structure and Plan According to Lamb, many of the historic sources of competitive advantage-technology, innovation, economies of scale-allowed companies to focus their efforts internally and prosper (pg. 7). In other words, Red Bull has been able to become successful because it has followed through the many factors that instill competitive advantage amongst other brands in the market share. Red Bull really takes into consideration the three factors that allow for a proficient organizational focus. These are customer value, customer satisfaction, and building relationships. Firstly, customer satisfaction is customers evaluation of a good or service in terms of weather it has met their needs and expectations (Lamb, pg 9). Customers that purchase Red Bull already have an opinion and know what to expect from the product. Secondly, building relationships, which is attracting new customers or maintain its current customers. Companies can expand market share in three ways: attracting new customers, increasing business with existing customers, and retaining current customers (Lamb, pg. 9). Thirdly, relationship marketing, as a strategy that focuses on keeping and improving relationships with current customers. All these components contribute to customer relationship management. In which, the company designs a business model to reduce costs and increase profitability by strengthening customer satisfaction and loyalty. Red Bull does a great job of implementing all of the three components in maintaining a good relationship with its customers. For example, a young person who is interested in extreme sports has loyalty to the product, because Red Bull is associated with the sport and it probably sponsors the popular athletes (redbull.com). Financial Projections Red Bull has made a few projections regarding its finances and advertising strategies. One of their strategies was to become more aggressive in their strategies, some were introduced at the end of the 2011 fiscal year. According to their website, In 2011, 4.631 billion cans were sold worldwide. That is an increase of 11.4% since 2010. In all key areas such as sales, revenues, productivity and operating profit, the figures recorded were the best in the companys history so far (redbull.com). In other words, as of the end of 2011, Red Bull employed 8,294 people in 164 countries. The companys marketing plan for 2012 stated that, Market Share Red Bull anticipates through the following year to be able to increase its market share by 10%, raising it to 58% of the market share. Through various media channel , Red Bull has set a goal to set itself further ahead from all competitors and build an undeniable brand loyalty among a different demographic (redbull.com). Implementation Timetable In this section, the company implements the marketing strategy and establishes company goals. As explained previously, Red Bull hopes to generate more sales resulting from their new marketing plan. The company plans to advertise, on the web, trial, sponsorship, promotion, viral and on television. However, for the years to come they hope to shift their target market from young individuals to 35-65 year olds. The company also stated some goals for this year. They want to increase revenue by, the following year, Red Bull has set a goal to increase revenue by 20% $6.22 billion . By gaining customers in a new demographic, as well as releasing a revamped campaign, Red Bull believes this is possible (redbull.com). This is to say that, the company has established goals that can be attained if their marketing plan is successful. It is very likely that it can accomplish those goals, simply because even after many years, it remains the top name in energy drinks. Positives, Negatives, and Recommendations Positives The worlds most recognizable and profitable energy drink Red Bull posted revenue of more than $5.1 billion in 2010, and sales of the product are continuing to increase each year. Red Bull spends an unbelievable 30-40% of their revenue on marketing. The majority of Red Bull energy drinkers are between the ages of 18-34 year old males. The drink grabbed the attention of their target user and flawlessly grew, and become the brand marketing strategy that translated into We are with you and one of you. The recent 2011-2012 focus of Red Bull energy drink is trying to increase awareness among the 35-65 crowds, both male and female. The reason for Red Bulls remarkable marketing strategy relies solemnly on the following four concepts (Andy): 1. Consumer engagement through sportsmanship 2. Videos of extreme athletic accomplishments posted on YouTube that go viral. 3. Brand recognition through logo saturation. 4. Attainment of widespread brand recognition and loyalty first among a core demographic, then building a credible bridge to achieve it. Because Red Bulls targeting audience is the Y Generations, the company has developed a Wings Team to develop and establish a relationship with the consumers and to discuss with consumers about their appreciation or dissatisfaction of the product. One of Red Bulls strategies is to be present at school events, big parties, sporting events, and school/social calendars. One of the many strengths of Red Bull is their genuine passion for their brand and consumers who are committed to their energy drinks. These committed people are likely to promote a good image of the brand and have a greater impact on targeted consumers (Louvet). Negatives Even though Red Bulls marketing strategy is proven to be the best, they are facing a negative publicity about the health risks that the drink leads to. Because of the many health risks associated with the energy drink, countries such as Denmark and France have banned the drink from their markets. The energy drink contains high level of sugar and caffeine and taurine, therefore causing a variety of health risks such as heart problems, vertigo, hallucinations, damaged tooth enamel, and other permanent problems. Some studies that were conducted showed that the product is linked to heart disease and high blood pressure. Unfortunately, the product has not been thoroughly clinically tested as of yet. A disadvantage of Red Bull is that the product is expensive compared to other caffeinated beverages. Due to these issues, Red Bull has recently developed Red Bull Cola, which is an all-natural, containing no synthetic preservatives or flavors energy drink (Louvet). Recommendations As a group, we concluded that Red Bull should try to decrease their pricing in order to maintain their target market of the young generation. If the energy drink continues to increase in price, it might push the product out of its prestige position in the market. Red Bull is known for campaigning at school events, extreme sporting events, etc. but this must be kept unchanged if the product wants to continue their strategic marketing plan. For the long run of Red Bull, the company should be thinking about some ethical aspects of the product, such as the negative health risk associated with the drink.

All Quiet on the Western Front Essays: The Loud Message -- All Quiet o

All Quiet on the Western Front: The Quiet Novel that Screamed a Message In Remarque's "All Quiet on the Western Front", the main character Paul Baumer who is 18 years old, is sent to the front to fight for his homeland, Germany. He and his friends go through a spectrum of typical war expiriences: the deaht of a comrad, the terror of shelling, the abuse by their officers, etc. Remarque as well as Paul hates everything about the war: its meaninglessness, the lives of young people that it destroys or the innocent people that it kills. Throughout the whole book, the author conveys this hatred in many different ways. The most common way Remarque shows his hatred is by using the plot of the novell itself. He offen does this by describing the death of Paul's close friends or by describing the sickness of his mother. A good example of this technique is the death of Paul's friend Kemmerich. It can be felt how terrible the death of innocent people is while...

Comparing Reality and Illusion in Glass Menagerie, Death of a Salesman, and A Raisin in the Sun :: comparison compare contrast essays

Reality vs. Illusion in The Glass Menagerie, The Death of a Salesman, and A Raisin in the Sun   Ã‚  Ã‚  Ã‚  Ã‚   All three stories are centered on lower income families in urban settings. Each story has one main dreamer with other characters being in various states of reality. Amanda Wingfield, Willy Loman, and Walter Lee Younger are all living on pipe dreams. Amanda dreams of her days on the front porch surrounded by her gentleman callers. Willy is the all time king of pipe dreams bouncing from past to future with imagining how everything would have been different if he had gone to Alaska (or Africa) with his brother Ben or will be different when Howard makes him showroom salesman at the home office or Biff gets ten (fifteen) thousand dollars for his new business idea. Walter Lee is a smart hard working man but he is so eager to be financially successful that his common sense is blurred and he allows con man Willie Harris to take him for the families ten thousand dollars. Amanda's reality check comes from another dreamer, her son, Tom who is totally annoyed by Amanda's nagging and domineering, he thinks that everything will be better if he can just get away. Amanda and her family go on living their fantasy lives. Willy gets it from all sides; primarily his conflict is with Biff but also Charley, Howard, and Bernard. He is an average man who truly believes he is better than those around him, and that his sons, especially Biff, are greater still, but people, he has very little respect for, are all more successful than he is. Biff starts out like Willy perhaps but comes to the realization that being an average man is okay. Willy never comes to that conclusion; in fact he decides he is more valuable dead than alive. Walter Lee probably has the best grasp on reality and the highest hill to climb of all the dreamers in these stories. This story could probably only take place in a northern city in the United States at that time. His reality check comes from Lena Younger, his mother, a highly spiritual woman with a strong sense of what right and wrong is. Lena has raised Walter Lee to be a good man but he is eager to find a shortcut out of the ghetto and be treated with respect.

Leadership Interview Paper Essay

I interviewed Becky Hendrix, Executive Director for Professional Care Services. I recently had the honor of interviewing someone in our community who has had more than twenty years of leadership experience in our community. The interview ended up taking much longer than I expected because I was so influenced by what she had to say, I did not want to miss anything. Mrs. Becky Hendrix started her career as a CPA back in the 80’s for the World Color Press. Her leadership abilities were quickly realized, and she was promoted to head CPA. From there she moved on to the Professional Care Service where she remained for fifteen years serving as a CPA, and finally working her way up to the Executive Director. Becky was in charge of over 187 employees. My conversation with Becky took a direction that I did not expect. She attributes her success to the leadership traits that she has learned over the years, and quoted many of the very ideas and theories almost verbatim from our class lect ure. That was an incredible experience to witness firsthand how these traits become behaviors and practices. Throughout the course of our interview, Becky laid out the history of her leadership experience, and pointed out how she has learned many of her characteristics from watching other people. Becky heavily noted how leadership and management styles have made a drastic change over the last 30 years from the â€Å"my way, or the highway† (Hendrix) approach, to a servant leadership approach. Mrs. Hendrix recalled a plaque that use to hang in her bosses office in the 80’s that read â€Å"Beatings and hangings will continue until morale improves!† That was the strategy that was used back then, but disregarded the lingering question of â€Å"Why† in the eyes of the employees. Becky provided me with a great analogy that explained the concept of putting a screw into a board with a hammer. â€Å"You can drive a Screw into a board with a hammer, and it will go in; however, both she screw and the board will end up forever damaged and the board will eventually wiggle loose.† (Hendrix) Short term results can be achieved through toxic leadership, but long term goals will almost always fail. Throughout her experience with Professional Care Services, Becky noticed that approach being used, and vowed to change it within her area of leadership. She attributes her success to that very idea. Strong interpersonal skills are one of the most important characteristics she outlined for me. By that, she means â€Å"take time to be kind† (Hendrix). To achieve positive results out of the people in which she works with, Becky â€Å"turned her division upside down† (Hendrix) or transitioned to a servant leadership philosophy. She wanted her employees to feel like the president of the company was someone who not only cared about them and their concerns, but wanted to be someone who they could come to with any problems or ideas they have. â€Å"Seek first to understand before you try to be understood.† (Hendrix) By taking time through charismatic leadership to be kind to her employees, and being empathetic toward their work and personal lives, Becky was able to achieve above average results out of average people. The ability to â€Å"shut up and listen† is a key trait one must have to be a good leader. I asked her if she thought that by being friendly to her employees, and getting to know them personally interfered with her ability to delegate. Becky responded by stating that if you are firm but fair, honest and straight forward with people at all times, you will in turn commandeer respect from your employees which will provide both parties the necessary tools to excel in their respective positions. One must beware, however, of being insincere, because everyone will see right through you and lose all respect. One must lead by example and be constantly and actively aware on a daily basis that everyone is watching the leaders and modeling their actions after yours. â€Å"People don’t care what you know until they know that you care† (Hendrix). Another key trait that Becky noted was that leaders are the ones who are willing to â€Å"get up and try it.† When she was in her infant stage of leadership, she volunteered to run the store, for one of the managers. â€Å"She just threw me the keys and walked out the door! I was scared to death, but willing to give it a shot! Yeah, I made some mistakes but I also learned how to keep from making them again.† (Hendrix) Leadership is a series of conquering fears and taking on challenges regardless if you have all of the answers. Your mindset must be one of â€Å"I think I can fix that† (Hendrix). She closed the discussion on leadership traits and skills with a quote from one of her favorite authors, Zig Ziglar. â€Å"If you want to get all you can out of  life, you must first help others to get all they can out of life† (Hendrix). I told Mrs. Hendrix that she had given me some great insight as to what traits and skills were necessary to being a leader among women, but wanted to know more. For me really get an idea of how these ideas and theories can be put into practice, I needed to know how one goes about actually doing these things while being in a high workload-high stress position on a daily basis. Becky stated that it all starts with the golden rule of treating others the way you want to be treated. Take time to stop and think about each comment that you make. People will remember the things that you say and the way they perceive you. Always make a conscious effort wear a smile on your face (even if you don’t feel like it) when dealing with others. When you are in a position of authority, people will naturally fear you, and model your emotions. If you want to employees to be happy, simply act happy around them. Secondly, one must make it a point to address others by name at least twice in every conversation. Becky requires every one of the part time employees in her organization to wear a name tag so that she can remember their names and something about them. This is very difficult to do however when you have over 187 people working on your team. For that reason one must use their resources. Becky required her managers to know some personal details about each employee that worked in their store. They would hold special team building events outside of work such as an evening out on the town. When Becky makes a visit to a store, she would first brief herself with the manager about the employees who worked there. She would want to know who was doing well, and a little about their personal lives. She would then go to those people and praise them in front of their co-workers. A good strategy to use is to always praise in groups, and criticize in private. (Hendrix) When dealing with problematic employees, many managers unknowingly work around them for fear of having to deal with their complaints. When this occurs, the leader is actually rewarding the bad employee, and punishing the good employees by making them do the other persons work. This causes the good employees to slack off and learn to complain in order to get what they want. â€Å"If you don’t like what is being done, you better check what is being rewarded† (Hendrix). Another Key practice Becky discussed was the power of questioning. During our interview, Becky performed a card trick to prove a point. She had selected the 6 of diamonds and laid it face down on the desk without my knowledge. She then told me that I was going to figure out what the solution to the problem was (what card was on the desk). She began to ask me a series of questions that caused me to rule out various suites and numbers of cards. I was astonished to find out that after only a few questions, I had figured out what card was on the desk. It made me feel like I had rationally come up with the solution on my own, thus making me feel important about my accomplishment. Rather than criticize others, ask them questions to make them realize on their own what mistakes they are making and how to improve upon them (Hendrix). Finally, I wanted to know how she got to the level of understanding that she has achieved as a leader. From the standpoint of a student interested in becoming a leader, how do you get from point A to Point B? Mrs. Hendrix pointed out that you must take time to develop a clearly defined and concise personal mission statement. Furthermore, you must look at it each and every day and think about how you can utilize it in every situation. â€Å"You must learn to become a student of people, and be able to effectively communicate your visions and goals to others† (Hendrix). One can begin by taking initiative in their own environment may it be work, school, social groups or any other situation you have the opportunity to stand up and be a leader. Be willing to accept the fact that you will fail at times. â€Å"One who is willing to attempt leadership and fails is better than one who never tried at all.† (Hendrix). Listen to what others have to say, and encourage them to provide their input. Never criticize their ideas no matter how bad they may sound to you. This will prevent others from providing feedback that is crucial to your personal development as a leader. Most of all, Becky left me with the idea that leaders must have character and honesty. Leaders are born from the heart, not created or placed into their roles. Always act as a servant to others and listen to what they have to say. Toxic and Tyrannical leadership will spread like wildfire and destroy everything in its path. â€Å"You have to make people want to do their part in striving for the common good, but be able and willing to do it yourself† (Hendrix). References Hendrix, Becky. Executive Director Ashley Vance. 17 October 2014.